Agency MSL
I created a gifting box for the launch of the Oral-B iO Series 10 Gold Ultimate special edition. The design is inspired by the rotating brush head, and I used matte textures on the packaging to highlight the premium embellishments. I created various 3D mockup designs to gain a clearer and more realistic perspective of the product. The Oral-B logo in blue is framed within a gold circle, directly referencing the product and its luxurious finish. The box is divided into two sections: one for the toothbrush and one for the Intense Whitening toothpaste, accompanied by a thank-you card. Were produced and the gifting box was promoted through influencer collaborations.
Solution: Over 3,000 limited-edition gifting boxes were produced for the launch and distributed nationwide across Germany as part of an influencer collaboration campaign, driving visibility and engagement for the Oral-B release. Credits: Design: Leonardo Ramirez Production: rv-produktion PR Consultant: Rebecca Stein Brand Communication: Caroline Steger