Brand Design
Zahnärzte am Tierpark Brand Identity The brand identity for Zahnärzte am Tierpark is designed to communicate professional dental care with a friendly, approachable sensibility that reflects its local character in Berlin-Lichtenberg. The core symbol of the identity is a custom logo that successfully merges an elephant silhouette with a tooth shape a concept that subtly references the nearby Tierpark while instantly signaling dental services.
By combining these two forms an elephant and a tooth the logo becomes both memorable and meaningful: elephants are associated with strength, reliability, and gentle care, qualities that support the practice’s promise of trusted dental health services. Typography plays a crucial role in expressing the brand’s personality: Montserrat used as the primary typeface for headlines and structured content. Its geometric forms and modern proportions convey clarity and professionalism. Mala Condensed applied as a display type, giving key headings a distinct and expressive presence that adds character without sacrificing readability. Project: Brand Identity Client: Zahnärzte am Tierpark, Dr. Zahnärztin Jana Seeeman Date: 2015