Brand Design

Zahnärzte am Tierpark Brand Identity The brand identity for Zahnärzte am Tierpark is designed to communicate professional dental care with a friendly, approachable sensibility that reflects its local character in Berlin-Lichtenberg. The core symbol of the identity is a custom logo that successfully merges an elephant silhouette with a tooth shape a concept that subtly references the nearby Tierpark while instantly signaling dental services. By combining these two forms an elephant and a tooth the logo becomes both memorable and meaningful: elephants are associated with strength, reliability, and gentle care, qualities that support the practice’s promise of trusted dental health services. Typography plays a crucial role in expressing the brand’s personality: Montserrat used as the primary typeface for headlines and structured content. Its geometric forms and modern proportions convey clarity and professionalism. Mala Condensed applied as a display type, giving key headings a distinct and expressive presence that adds character without sacrificing readability. Open Sans chosen for body text because of its excellent on-screen and print legibility, ensuring clear communication across all touchpoints. Together, this type hierarchy reinforces a design system that feels modern, friendly, and competentfitting for a healthcare brand aimed at patients of all ages.