Asgoodasnew Electronics

asgoodasnew is a German company specializing in professionally refurbished consumer electronics. Its mission is to extend the life cycle of devices such as smartphones, laptops, tablets, and cameras—offering products that look and perform as good as new, while significantly reducing environmental impact. I worked as an Art Director, collaborating closely with the marketing team to shape and evolve the brand’s visual communication across multiple touchpoints. My role covered the conception and execution of social media campaigns, video editing for brand and performance content, and the development of motion design assets for digital channels. I was responsible for designing packaging solutions across multiple product categories, developing a consistent visual language that balanced sustainability, clarity, and strong brand recognition. This included aligning materials, typography, color systems, and layout principles with asgoodasnew’s positioning as a high-quality and trustworthy refurbished electronics brand. Across all projects, my focus was on building visually strong and scalable design systems that worked seamlessly across digital, print, and physical touchpoints. These systems supported both brand storytelling and conversion goals, while consistently reflecting asgoodasnew’s core values of quality, transparency, and sustainability.