Agency Jung von Matt

KWITT – Sparkasse As part of a large-scale 360° launch campaign for Kwitt, Sparkasse’s peer-to-peer payment feature, we developed an integrated concept that connected classic TV advertising with an interactive digital experience. Alongside the TV commercial, a custom Facebook bot became the heart of the campaign, inviting users to actively engage with the product. Through the bot, users could generate personalized videos in which a fictional debt collector humorously reminded a friend to pay back money turning an everyday financial situation into an entertaining, shareable moment that reinforced Kwitt’s ease of use and social relevance. My role: I was responsible for creating and animating visual assets derived from the live-action footage, translating key scenes into modular motion elements for digital use. I refined and retouched compositions for performance-driven formats, ensuring visual clarity, brand consistency, and adaptability across HTML display ads and social media channels. A strong focus was placed on motion timing, framing, and scalability to maintain impact across different placements and screen sizes, while aligning closely with Sparkasse’s established brand guidelines.